Software for personal trainers and coaches
Personal trainers and coaches run bookings, programmes, payments and client progress across a handful of apps that do not talk to each other and take a cut of every payment. The off-the-shelf coaching apps make you fit their way of working and put their brand in front of your clients.
We build software around how you actually coach. Bookings, client plans, payments and progress in one place, on your brand, and yours rather than rented back per client, from £150 a month.
What it does
Bookings and payments
Clients book and pay online for sessions and packages, so you spend less time chasing and more time coaching. No commission skimmed off the top.
Client plans and progress
Programmes, notes and progress against each client in one place, so you walk into every session knowing exactly where they are.
Keep clients coming back
Packages, renewals and reminders that nudge clients to rebook before they drift, so your diary stays full.
Your brand, not an app’s
Your clients see you, not a third-party logo. The whole thing looks and works like part of your business, because it is.
Proof, not promises
We build for personal trainers and coaches. We have built the websites and booking for PGPT, CEO Personal Training and CN Coaching, and we build the booking, payment and membership systems trainers and gyms run on. Yours works the way you coach, on your brand, not rented back from an app.
Related: Gym & studio booking systems and Business digitisation.
Ready when you are
Custom systems from £150 a month. Bespoke, human-designed websites from £2,000.
Book a free call and we will tell you honestly what is worth building, with no cost and no hard sell.
Common questions
Off-the-shelf app or a custom build for a personal trainer?
Apps like Trainerize or TrueCoach are a solid start for one trainer with standard programmes, and they are cheap to try. A custom build is worth it when you want your own coaching flow, your branding in front of clients, or you have outgrown paying per client as your books fill. We will be honest about when a package is enough.
Can clients see their programmes and log progress?
Yes. Clients get their workouts, videos and targets in one place and log what they lifted or ran, so you can see how they are getting on between sessions. Check-ins, photos and measurements sit alongside, which makes each review quicker.
Will it handle bookings and payments?
Yes. Clients can book and reschedule sessions themselves, and pay for blocks, monthly plans or one-off sessions by card or direct debit. You get a clear view of who is booked, who has paid and who is due to renew, without spreadsheets.
Can it grow if I take on other trainers?
Yes. Because it is your system, we can add other coaches, split clients between them and keep each trainer to their own view. You are not hit with a bigger monthly bill every time your team or client list grows.
What does it cost to build?
We build in stages from £150 a month, or a one-off build you own outright. After a short call we give you a fixed price, and you pick which parts to start with. There is no per-client fee climbing as you get busier.
Can it replace Trainerize or the tools I use now?
Usually yes, and we bring your client list, programmes and history across so nothing is lost. If your booking calendar or payment provider already works, we connect to it rather than swap it out. You end up with one branded app instead of several tools stitched together.
