Google Ads Management
Google Ads can put you at the top of the page by tomorrow, which is why so many businesses try it. It is also an easy way to waste money, because Google will happily spend your budget on clicks that never turn into work.
We run Google Ads for small and growing businesses across Scotland. We aim your budget at people searching for the jobs you want, in the places you cover, and we check every lead against the enquiries you really got, so you know what each one cost.
What our Google Ads management covers
Ads for the jobs you want
We pick the searches that bring paying customers and block the ones that waste money, like rival company names, job seekers and DIY questions. Your ads show in the towns you cover, at times when you can answer the phone.
Pages that turn clicks into enquiries
Each ad leads to a page about that exact job, with your phone number, WhatsApp and a short quote form close to hand. People land on what they searched for, so fewer clicks go to waste.
Tracking you can trust
Calls, forms and WhatsApp messages are all tracked. We match them against the enquiries you actually received, so you never pay for numbers that only look good on a chart.
Checked every week, changed with your say-so
Every week we go through the searches, the costs and the leads, then tell you in plain English what we want to change. Your budget never goes up without your OK.
How you will know it is working
Each month you get a short, plain report: what you spent, how many real enquiries came in and what each one cost. If a campaign is not paying its way, we tell you and fix it or switch it off. Ads work best alongside the free side of Google, which is where our local SEO keeps clients like CDM Plumbing & Bathrooms booked up months ahead. See the case study →
Paid ads and free listings work best together. See our SEO and Google Business Profile services, or run a free website health check to see if your site is ready for paid visitors.
Ready when you are
Google Ads management is a monthly service. Your ad spend goes straight to Google from your own account, and there are no long tie-ins.
Ask for a free Ads review and we will show you where your budget goes now and how we would spend it.
Common questions
How much should I spend on Google Ads?
It depends on your trade, your area and how much work you can take on. Before you spend a penny we look at what clicks cost where you work and suggest a starting budget you are comfortable with.
Is the ad spend included in your fee?
No. Your ad spend is paid straight to Google from your own account, so you can always see where every pound goes. Our monthly fee covers running and improving the account.
Who owns the Google Ads account?
You do. We manage it through our manager account, and if you ever leave, the account, its history and its tracking all stay with you.
How soon will I get enquiries?
Ads can bring in calls within days of going live. The first few weeks show us which searches pay, so we cut the waste as we go and the cost of each enquiry should come down.
I tried Google Ads before and it did not work. Can you help?
Often, yes. The usual problems are keywords that match the wrong searches, ads that send people to the home page and tracking that counts the wrong things. We start with a free review of your old account and tell you honestly whether Ads is worth another go.
Do you tie me into a contract?
No. Google Ads management is a monthly service and you can stop whenever you like.
