HPDS (Heating Plumbing Discount Suppliers) sell heating and plumbing supplies to trade and retail, online and through their branches.
SYNF built the e-commerce platform behind it, and the clever part is under the bonnet: customer accounts carry their own individual pricing, and the back end talks to HPDS’s EPOS system so online and in-branch share one unified view of every customer.
Trade buyers see their prices, and HPDS see the whole relationship in one place.