Wix and Squarespace are genuinely good. So when is it worth having a site built instead? Here is the honest version.
What the builders are great at
If you need a smart-looking site up quickly and cheaply, Wix and Squarespace do the job. For a simple brochure site, a portfolio, or an early-stage business finding its feet, they are a sensible, low-cost start, and you can update them yourself.
Where they start to hold you back
The friction shows up as you grow. You want something the templates will not do, the site feels slow or generic, you are paying monthly for apps to bolt on features, or you need it to connect to your booking, stock or CRM and it simply will not. When the tool is deciding what your business can do, you have outgrown it.
What a custom site gives you
A built site is designed around your business, not a template. It is faster, it does exactly what you need, it connects to the other systems you run, and it is built to be found on Google rather than fighting a generic setup. It is yours, so it grows with you instead of capping you.
The cost reality
The builders win on day-one cost. But a monthly subscription plus a stack of paid apps adds up, and a slow, generic site quietly costs you enquiries. A custom site is a bigger step up front, from £2,000 with us, and it earns its keep by turning more of the visitors you already have into customers.
Common questions
Can you move my Wix or Squarespace site over?
Yes. We can rebuild it properly and bring your content across, usually with no downtime.
Will I still be able to edit it myself?
Yes. We build in an easy editor so you can update text, images and pages without touching code.
Is a custom site better for Google?
It can be, because we control the speed, the structure and the SEO from the ground up rather than working around a builder’s limits.
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What our clients say
Rated 5.0 out of 5 from 6 Google reviews
Absolutely brilliant service and massively transformed our business here at Icon. Kyle's expertise is unmatched and it's propelled what we as a business can achieve.
Kyle and Brandon have been excellent for our business, providing us with systems to help automate and streamline our renewables business. Would recommend!
Kyle and Brandon supported all of our trade user needs, they can now access quotes, invoices, and more through our new website. Would recommend!
Would recommend Kyle and Brandon 100%
